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Wednesday, October 05, 2011

LaBreche Hires Bahr as Director of Digital Strategy

LaBreche announced the addition of Elen Bahr to its unified marketing solutions team as director of digital strategy. In this role, Bahr will lead the development of strategy and technical brand solutions for LaBreche clients in online environments.

"Leadership in marketing and communications can only come from a combination of years of experience -- throughout the emergence of technology -- with an ability to discover, evaluate and then integrate digital ideas," said Beth LaBreche, CEO of LaBreche. "Because Elen has this unique background, she can provide valuable perspective and advice for clients."

Bahr comes to LaBreche as a recognized leader in the digital marketing arena, with 20 years of experience providing multi-channel, lifecycle marketing and communications counsel. As part of her role as director of digital strategy, Bahr will also join the LaBreche leadership team.

 “My philosophy of strategy first, tactics second, fits right into the LaBreche way of thinking and bringing brands to life. I know that I’m joining a group of professionals who are experts in their specific areas and collaborate with each other to bring the most effective unified solutions to their clients -- they don't work in silos, they work as a team,” said Bahr. “LaBreche is a forward-thinking agency that is positioned to create formidable online brands that support its clients’ growth and I'm excited to be a part of that.”

Bahr has led communications and interactive initiatives for such organizations as the University of Minnesota, Minneapolis College of Art and Design, Target, Microsoft, RedBrick Health, Capella University, GMAC-RFC and Polaris.