Padilla Speer Beardsley, an integrated communications firm based in Minneapolis, has selected Greg Tarmin to head its New York City office. As senior vice president and managing director, Tarmin will oversee the New York staff, supervise services for clients including Merck, Elsevier and BraunAbility, and bring new clients to Padilla.
Tarmin brings 25 years of communications experience and organizational leadership to the firm. Most recently, he served as senior vice president of Cohn & Wolfe in New York, creating multi-disciplinary programs across public relations, advertising and social media platforms. His clients included Wal-Mart, Sam’s Club, Colgate-Palmolive and GlaxoSmithKline.
Previously, he spent nearly 10 years at MS&L in New York, where he was a senior vice president whose clients included Philips Electronics, Procter & Gamble, Intuit, Capital One, Eli Lilly & Company and Pfizer. While at MS&L, Tarmin accepted two national awards for work on behalf of Philips Electronics -- a PRSA Silver Anvil for Marketing Consumer Products and a PRWeek award for Best Use of the Internet.
Before joining MS&L, Tarmin spent six years at American Express in New York as director of public affairs supporting the company’s Retail Indices, Consumer Card Services Group, as well as managing communications surrounding the award-winning Charge Against Hunger cause-marketing program.
Prior to that, Tarmin worked on national and international programs at Ogilvy & Mather in New York and started his career at R.C. Auletta & Company.
“Greg is a highly effective developer and leader of teams,” said Lynn Casey, Padilla’s chief executive officer. “He possesses proven business-building and major-brand experience, as well as a strong sense of culture and values. This combination of qualities makes him a perfect fit to lead the growth of our New York City office and serve as trusted counsel to clients.”
Tarmin received his bachelor’s degree from Hofstra University, where he was a member of national honor fraternity Alpha Psi Omega.