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Tuesday, October 25, 2011

Carmichael Lynch Spong Expands Health and Wellness Expertise

Beth Miller and Debra Hays have recently joined the Minneapolis office of public relations agency Carmichael Lynch Spong. Both come to the agency with a multitude of experience in the industry, particularly in the health and wellness category, and will provide superior counsel for clients.

Agency veteran Beth Miller has been charged with the role of principal at Carmichael Lynch Spong. She is responsible for providing innovative and effective strategic thinking, along with superior account management for clients. Prior to joining Carmichael Lynch Spong, Miller worked as a senior director at The Carrot Agency in Minneapolis. She led client service, strategy and research teams for many of the agency’s health and wellness clients.

Miller gained much of her vast agency expertise at Minneapolis agency Campbell Mithun. She began in account management and worked her way to become a senior vice president and group management supervisor. While there, she created and led a team of “health innovators” on Emmy and Effie award-winning accounts, including Pfizer, Novartis, Kimberly-Clark and Johnson&Johnson.

Miller received her MBA in marketing from Loyola University in Chicago and studied at the Institute of Advanced Advertising Studies at Northwestern University.

Another experienced addition to the health and wellness team is Debra Hays. She has been named a senior counselor for the agency, leading efforts for clients Jennie-O Turkey Store®, Martek® and PowerBar®. Previously, Hays worked as a managing supervisor for Fleishman-Hillard, doing strategic communications and media relations for her health and wellness clients. She also served as a vice president at Porter Novelli in New York City, supporting a variety of pharmaceutical and healthcare brands.

Hays brings a wealth of knowledge of the healthcare industry and has produced award-winning work for clients such as 3M Healthcare, Alzheimer’s Association of Minnesota-North Dakota, Blue Cross Blue Shield of Minnesota and Johnson&Johnson’s Tylenol and Bendryl brands. With her work at Porter Novelli, she developed and oversaw pre-market through post-launch communications programs and directly managed much of the account resources for her pharmaceutical clients.

Hays graduated cum laude from Princeton University with a bachelor of science degree in politics.
“As health and wellness is closely linked to virtually everything from food to the environments we live, work, learn andplay in, we continue to build our Living Well™ team to provide new and enlightened perspectives for our clients. Beth’s and Debra’s contributions will bolster the agency’s knowledge and expertise,” says Julie Batliner, Carmichael Lynch Spong managing director.