Dobratz brings more than 10 years of agency marketing, business development and consumer group client experience to her role at Carmichael Lynch. Most recently, she served as group media director at Fallon Worldwide in Minneapolis. Her focus was developing and executing creative communications strategies and driving business development for the agency. Some of her client responsibilities included msnbc, Oxygen, USA Network, H&R Block and Travelers Insurance. Dobratz worked on multiple award-winning campaigns, receiving recognition from trusted media authorities such as MediaPost, MediaWeek and the Cannes International Festival of Creativity.
“We are so happy to officially welcome Niki into this vital role of group director of consumer engagement,” says Germscheid. “Niki brings an impressive combination of relevant experience, shared commitment to igniting business momentum for clients and developing effective, meaningful media strategy.”