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Thursday, October 20, 2011

Carmichael Lynch Hires Dobratz as Group Director of Consumer Engagement

Carmichael Lynch has recently hired Niki Dobratz as group director of consumer engagement. In her new role, Dobratz will help lead the efforts to mine consumer insights and develop strategic solutions on behalf of the agency’s clients. Dobratz will report to Joe Germscheid, Carmichael Lynch partner and director of consumer engagement.

Dobratz brings more than 10 years of agency marketing, business development and consumer group client experience to her role at Carmichael Lynch. Most recently, she served as group media director at Fallon Worldwide in Minneapolis. Her focus was developing and executing creative communications strategies and driving business development for the agency. Some of her client responsibilities included msnbc, Oxygen, USA Network, H&R Block and Travelers Insurance. Dobratz worked on multiple award-winning campaigns, receiving recognition from trusted media authorities such as MediaPost, MediaWeek and the Cannes International Festival of Creativity.

“We are so happy to officially welcome Niki into this vital role of group director of consumer engagement,” says Germscheid. “Niki brings an impressive combination of relevant experience, shared commitment to igniting business momentum for clients and developing effective, meaningful media strategy.”