Campbell Mithun has been named the new agency of record by Cleveland-based KeyBank to perform brand-planning, creative and media-planning duties in markets nationwide. Creative deliverables will include TV, print, digital, web, local-market events, brand collateral and direct mail.
“This assignment aligns squarely with our strengths,” said Campbell Mithun CEO Steve Wehrenberg. “We know the category, we have the brand- and media-planning depth to develop the right messaging and delivery channels for Key, and their ‘people first’ platform automatically prioritizes an engagement-based communications model.”
“We’re thrilled to partner with Campbell Mithun to bring our client relationship strategy to life in new and different ways,” said Karen Haefling, chief marketing and communications officer of KeyCorp. “Client relationships are at the core of our brand essence, and we see an opportunity to differentiate ourselves at a time when consumers are looking for greater value from their banking relationship.”
Campbell Mithun has deep expertise in the financial-services category, having served clients including H&R Block, The Hartford, and National City Bank, among others.
The KeyBank win affirms Campbell Mithun’s aggressive investment over recent years in digital talent and innovation, including the January 2011 hiring of chief creative officer Heath Rudduck and an August 2010 merger that brought Rachael Marret to the helm as president. Those investments have contributed to strong business momentum: the agency is on pace to realize a 67 percent increase in digital-media billings and has outpaced overall annual growth plans by more than 20 percent.