Advertise on MNPR

Monday, September 26, 2011

Six new hires at Weber Shandwick

The Minneapolis office of Weber Shandwick today announced six new hires in its Healthcare, Digital Communications, Consumer Marketing, Technology and Financial Services practices.
Jenifer McCormick joined the Healthcare practice as an account group manager. McCormick has 16 years of experience in public affairs, public relations and journalism and will play a lead role on several healthcare accounts and new business efforts. Before Weber Shandwick, she served as communications director for the Transportation Trades Department with the AFL-CIO and communications director for U.S. Congressman Martin Sabo. She also worked as an account supervisor with agency Richards/Gravelle where she provided strategic communications to a variety of healthcare clients including Children’s Medical Center Dallas, United Regional Health Care Foundation, Baylor University Medical Center and the American Heart Association. Jenifer graduated from Southern Methodist University with a bachelor’s degree in journalism.
Danny Olson has been hired as an account supervisor in the Digital Communications practice, working on the U.S. Army account as the interactive lead. Prior to Weber Shandwick, he spent time at another local agency working on traditional and social media strategy for major consumer clients, served as SUPERVALU’s first social media coordinator and spent a year performing public relations and event marketing duties for Kraft Foods as the captain of the Oscar Mayer Wienermobile. He holds a bachelor’s degree in journalism from the University of Missouri.
Lauren Melcher has been hired as an account executive in the Digital Communications practice. She will work with Weber Shandwick’s social media team on digital strategy and crisis communications. Previously, Melcher worked at another agency for a wide variety of clients in the education, healthcare, agribusiness and nonprofit industries. Melcher also sits on the board of directors of the Minnesota Interactive Marketing Association as director of programming and is a guest blogger for the Huffington Post and TECHdotMN. She holds a bachelor’s degree in English and management studies from St. Olaf College.
Amanda Draxton has joined the Consumer Marketing practice as a senior account executive. She will focus on national media relations strategy and outreach within business-to-business and business-to-consumer integrated communications programs. Previously, she worked at another local agency for public affairs, retail, food and small business services clients. Draxton also serves as a committee co-chair for the Minnesota chapter of PRSA (Public Relations Society of America). She holds a bachelor’s degree in public relations with a minor in business administration from the University of St. Thomas.
Meggan Ellingboe has been hired as an assistant account executive in the Technology practice after completing her internship. Her new role will expand to encompass media and analyst relations. Previously, Ellingboe worked extensively in the nonprofit and public affairs world in event management, fundraising and communication roles. She holds a bachelor’s degree in political science and journalism from the University of Minnesota – Twin Cities.
Allison Moore has been hired as an assistant account executive in the Financial Services practice upon the completion of her internship. Since joining Weber Shandwick, she has worked with government and insurance industry client teams, including managing a website redesign for a government client.  Previously, Moore held a communications internship at the Basilica of St. Mary. She graduated from the University of Minnesota – Twin Cities with a bachelor’s degree in strategic communication and English.