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Wednesday, September 14, 2011

Innovation a Driving Force as Broadhead Adds Industry Veterans to Creative Team

Broadhead, a Minneapolis-based advertising and marketing agency, announces it is adding three well-known consumer marketing veterans to its creative leadership team.  

Pam Mariutto brings over 25 years of mastering numerous communications challenges, from creating and producing TV spots, to conceptualizing print campaigns, and even launching her own retail brand. Mariutto has worked on brands such as Perkins Restaurant & Bakery, Target, This Old House Paint, 3M, Syngenta, Swiss Miss and Radisson Hotels.

An award-winning creative director and art director, Jon Montgomery comes to Broadhead with over two decades in the creative arena. His client experience includes driving awareness for brands such as Target, Purina, Life Time Fitness, Pfizer, Cargill, Coleman, 3M and Victory Motorcycles.  

Dan Roettger has been the writer behind campaigns for Harley-Davidson, Coca-Cola, Korbel, Northwest Airlines, Mack Trucks, Tractor Supply Company — just to name a few. In the process, Roettger has captured numerous national and international advertising awards over the course of his 30-year career.

Mariutto, Montgomery and Roettger will serve as associate creative directors at Broadhead under the leadership of John Walker, creative director.

“Pam, Jon and Dan’s combined experience in creative leadership and their collective understanding of what drives consumer behavior made hiring them an easy decision,” says Dean Broadhead, agency president and CEO. “Their respective tenures in the industry align with our commitment to bring senior-level experience to our clients’ business every day.”