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Tuesday, September 27, 2011

Gabriel deGrood Bendt checks into AmericInn to help hotel chain build its brand


After a search that included 10 agencies, AmericInn, one of the nation’s leading midscale hotel companies, has hired Gabriel deGrood Bendt (GdB) to develop a new website plus partner on additional digital and traditional marketing communication needs.
 
Based in Chanhassen, Minn., AmericInn, which is part of The Northcott Hospitality Family, has more than 260 locations currently open or under development in 27 states.  
GdB will partner with The Nerdery, a Minneapolis-based interactive production company, for the more technical side of web development.
 
“GdB and The Nerdery demonstrated the right balance of creativity and technical expertise for our brand moving forward,” said Mark Nicpon, AmericInn’s Vice President of Marketing, Distribution and CIO.
 
“This is a great win for us on many levels,” said Tom Gabriel, agency CEO. “We’re excited about the brand, the category and the commitment AmericInn has to its product and customers.”