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Friday, September 02, 2011

Carmichael Lynch Promotes Germscheid to Director of Consumer Engagement

Joe Germscheid has been promoted to director of consumer engagement, partner at advertising agency Carmichael Lynch. Since joining the agency in 2009, Germscheid has led digital media planning and buying. With over 25 years of experience, Germscheid has transformed several agencies from traditional media to digital and interactive media departments. Before joining Carmichael Lynch, Germscheid was an interactive media director for Fallon in Minneapolis.

Prior to that, he served as associate media director at MRM Worldwide where he oversaw online ad planning and placement. He began his career in media at Miller Meester Advertising. Outside of work, Germscheid is a certified fitness instructor specializing in group cycle instruction at the downtown Minneapolis YMCA. He is a graduate of St. John’s University with a bachelor’s degree in psychology. Germscheid resides in Brooklyn Park, Minn.