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Friday, September 02, 2011

Anytime Fitness selects GdB to craft international health-club chain’s brand story

After a review of several agencies, Anytime Fitness, the 24/7 worldwide fitness franchise, has engaged the marketing and social media services of Gabriel deGrood Bendt (GdB) to share how the chain has helped its customers change their lives.

Known as the best place for fitness because of its convenience, affordability and friendly atmosphere, Anytime Fitness has been lauded as the fastest-growing private company in Minnesota – offering franchisee opportunities across the globe.

“Anytime Fitness has opened more than 1,600 clubs around the world,” said Tom Gabriel, agency CEO. “Despite this amazing growth, they remain true to their core values. We’re delighted to be partnering with them, and look forward to helping them strengthen their brand.”

“We’re excited to have GdB help us as we continue to grow the Anytime Fitness brand,” said Libby Crooker, Identity Division vice president, Anytime Fitness. “After meeting with a number of agencies, we felt it was a good fit, both in work style and culture.”

Anytime Fitness clubs are open around the clock, allowing members to work out any time of the day or night, even when clubs are not staffed.