The Minneapolis office of Weber Shandwick today announced the promotion of Denny Shields to senior vice president in its Public Affairs practice.
Shields joined Weber Shandwick in 2006, bringing his extensive relationship building skills and public affairs acumen to his work with the firm’s defense industry and government clients. He led the team that created a grassroots community outreach program for the U.S. Army, helping to change how the organization engages and reaches community influencers and potential recruits. The program has been recognized as a finalist for PRWeek’s "Community Relations Campaign of the Year" award, and won an International Public Relations Association Golden World award. Shields has also been critical to new business development within the defense industry and Minnesota state government, as well as leading account teams and clients to successful outcomes.
“Denny is a thoughtful, considerate and dedicated leader who is genuinely interested in developing talent at all levels,” said Eric Pehle, executive vice president of Weber Shandwick’s Public Affairs practice.
Prior to joining Weber Shandwick, Shields, a retired Army colonel, served as a military and government spokesman for more than 15 years. He provided communications counsel to senior elected and appointed government officials and, while serving with the Minnesota National Guard, built a community relations program that was used as a national model and was recognized with a regional Emmy award from the Upper Midwest Chapter of the National Television Academy.
Shields’ community leadership has also been a great asset to Weber Shandwick’s Minneapolis office. He is member of the Twin Cities Communications Council and serves on the board of directors of STARBASE-Minnesota, a nonprofit corporation that delivers math and science education to public schools in Minneapolis-St. Paul. He is also a board member of the Minnesota Military Family Foundation, serves on the Marketing and Communications Committee of the University of Minnesota Alumni Association and is a member of the Twin Cities Dunkers breakfast club. Shields holds a bachelor’s degree in political science and economics from the University of Minnesota and completed graduate work in business administration at the University of St. Thomas.