Karwoski & Courage Public Relations recently added three new clients to its roster—A-dec Dental Equipment, Kinze Manufacturing and the law firm of Felhaber Larson Fenlon & Vogt.
The new business deepens the agency’s existing ties to the health care and agricultural industries, as well as its expertise with local professional services firms.
The agency’s work with A-dec, an Oregon-based dental equipment solutions company with distribution in more than 100 countries, will include media relations and overall strategic planning. Karwoski & Courage was
awarded the business based on its extensive experience in the dental industry. The agency has represented
3M ESPE Dental Products for 14 years and Patterson Dental for eight years, and also has past experience
with GlaxoSmithKline consumer dental products, including Sensodyne and Aquafresh toothpastes.
Karwoski & Courage is working in conjunction with in-house agency partner Martin|Williams Advertising to
service Kinze Manufacturing, a leading agricultural equipment manufacturer. Together, the public relations and
advertising teams will create a new integrated branding and selling effort encompassing brand and engagement strategies, social media, event marketing, advertising and public relations for the company, which employs 600 people and operates a 23-acre manufacturing facility at its headquarters in Williamsburg, Ia.
The agency’s project with Felhaber, Larson, Fenlon & Vogt centers around the law firm’s recent merger with
Rosene, Haugrud & Staab, Chartered. Karwoski & Courage is leading communications efforts highlighting
Felhaber’s strengthened concentration in multiemployer benefits expertise. The firm now boasts 17 top
practitioners in the field, and represents more than 60 jointly administered employee benefit trust funds.
Karwoski & Courage has also added two new Assistant Account Managers to its team, Vanessa DeBruijn and MaryEllen Columbus. DeBruijn, a 2008 graduate of the University of Wisconsin, brings previous experience from Lindsey, Stone & Briggs, a full-service advertising and public relations agency in Madison. DeBruijn was a two-time recipient of the Irwin Simms Scholarship at the University of Wisconsin, and also served as an intern at Madison Magazine and On Wisconsin Magazine.
Columbus graduated from St. Cloud State University in 2010. She has worked as a contributing writer at the
Grand Rapids Herald Review, and also brings experience from internships at Midwest Special Services, Inc.,
CentraCare Health System and Grand Itasca Clinic and Hospital.