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Wednesday, August 17, 2011

BMA-Minnesota Event Focuses on Engaging C-Level Executives

On Sept. 20, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a dynamic seminar that will give marketing professional tips and practical suggestions about when and how to engage the “C-Suite.”

The talk will feature Steve Penn, Creative Director, Writer and Producer at P-E-N-N, a St. Paul based strategic planning and creative consultancy firm.  By the end of the session, Penn hopes listeners will:

  • Be inspired to approach B2B communications with a better perspective on what works and what doesn’t.
  • Gain valuable insight on how to get and maintain interest from busy high-level executives.
  • Walk away equipped with C-level messaging and offer ideas that can instantly have a greater impact on the effectiveness of your communications programs.

Penn will discuss the seven ways B2B is completely different from consumer direct marketing and why that knowledge is so important in crafting communications. “When you try to engage executives in the C-Suite, it is absolutely critical that you understand where they live in the organization, how they think, what they look for and what absolutely turns them off immediately,” says Penn. “Do it right and doors can open. Stumble and you may as well not bother."

The event will be held at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m.

The cost is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through Sept. 17. A limited number of walk-up registrations are available.