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Wednesday, August 24, 2011

Agency Profile: Karwoski & Courage

Karwoski & Courage integrates proprietary research, account planning and award-winning creative to generate smart work that creates meaningful results, adding value to clients’ marketing efforts.

Founded in 1992, Karwoski & Courage is uniquely suited to provide a broad range of public relations and marketing communications services. As an independent operating company of Martin|Williams, Inc. (Omnicom), Karwoski & Courage can access the resources of a $300+ million marketing communications organization while providing a high level of service to clients as a midsize public relations firm. In their shared office space, Karwoski & Courage and Martin|Williams staff members are encouraged to collaborate across account teams and agency-wide disciplines. The agency considers this an important part of its culture, as well as an important differentiating factor from other agencies.

Karwoski & Courage has built considerable expertise in the oral health care arena with clients like 3M, Patterson Dental, GlaxoSmithKline, BiteTech, and A-dec. But oral health care is by no means the agency’s sole focus. Karwoski & Courage also has extensive healthcare experience with clients in vision care and drug delivery systems, and additional expertise with clients in agriculture, architecture and design, graphics, industrial design, food and hospitality, manufacturing, and industrial services.

The agency’s work encompasses research and account planning, media relations for consumer and business-to-business audiences, advertising and related marketing communications, event and cause marketing, social media strategy and execution, community relations, crisis and issues management and corporate/internal communications. With in-house research capabilities including MRI, Yankelovich, PRIZM and Claritas, Karwoski & Courage has the tools to guide strategic development of every aspect of its work.

Nationally recognized for its innovation, brand-building, and analytics Karwoski & Courage possesses a rare combination of strategic expertise, award-winning creative and flawless execution that delivers measurable and meaningful results.