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Tuesday, August 16, 2011

Abbey’s Hope Charitable Foundation chooses GdB

Abbey’s Hope Charitable Foundation has chosen Gabriel deGrood Bendt (GdB) to help educate Minnesotans on the dangers of improperly maintained pools and spas.

The Foundation is named after Abbey Taylor, the Edina, Minn., 6-year-old who died in 2008 as a result of injuries sustainedwhen she became entrapped by a pool drain.

“This is an issue that flies under the radar for most parents,” said Doug deGrood, creative director. Since 1999, 14 children have died as a result of improperly maintained pools, according to the Consumer Product Safety Commission. Many more have been significantly hurt.

“GdB has a long history of cause-related advocacy,” said Tom Gabriel, agency CEO. Over the years, GdB has helped support more than 37 local organizations focused on community-driven initiatives such as cancer, children’s disabilities, hunger, homelessness and performing arts. Its current community roster includes Science Museum of Minnesota, MacPhailCenter for Music, and Gillette Children’s Specialty Healthcare. “I’m glad the agency can help on such an important cause,” Gabriel said.

“We’re grateful to have a partner like GdB to help us take our educational efforts to the next level,” said Katey Taylor, Abbey’s mother, and co-founder and president of Abbey’s Hope. “With their help we can better raise awareness on pool safety, and the injuries – and fatalities – caused by entrapment.”