Advertise on MNPR

Friday, July 08, 2011

Positioning Yourself in a Challenging Job Market

The recession is over, technically, but the job market is still tough, competitive and at times frustrating. Are informational interviews worth the trouble? What skills are in the highest demand? How can you set yourself apart from all the other job seekers?

Whether you’re currently searching for a new position, or you’re currently employed and just curious to hear tips and tricks from a headhunter, please join us for the July Professional Development session. We have compiled a panel of experts that will tell you the truth about what will (and what will not) help you land that interview and/or job. No matter what side of the business you are looking to break into (agency or corporate), or how you are conducting the job search (on your own or with a headhunter), our experts have the experience and the answers you are looking for.

Date: Thursday, July 28
Registration: 7:30 a.m.
Program: 8-9 a.m.
Networking: 9-9:30 a.m.

$25 PRSA members
$35 nonmembers
$15 students

Continental breakfast will be provided.
Place: 8400 Tower
5600 West 84th Street
Bloomington, MN 55437
Directions to the 8400 Tower at Normandale Lake Office Park:

Anna Long - Anna is the communications director for the Minnesota Department of Veterans Affairs where she is responsible for all statewide public relations, marketing and advertising efforts. Long previously worked at Mall of America in the corporate PR department. She currently serves as a public affairs officer in the Minnesota Air National Guard and has conducted missions in Croatia, Bosnia, Central America, Norway and Germany. After 9/11 she spent six months as chief of media relations for First Air Force under NORAD. Over the course of her military career, her unit has received more than a dozen awards, including an Emmy in 2008, the Air Force award for photojournalism, two Bronze Quill awards and a Northern Lights award. Long has a background in journalism and holds BA in mass communications and has completed the Department of Defense’s Public Affairs Officer Training program. Long helped launch the Alphabet Bash on behalf of PRSA and has co-chaired the PRSA programming committee. Anna has served on the Minnesota PRSA board since 2009.

Gillian Gabriel - After graduating from Duke University, Gillian headed straight to Manhattan, where she worked at one of those large, advertising agencies featured in Mad Men. From there, she went West. Way Honolulu...before eventually landing in the Twin Cities. Along the way, she discovered the role she really wanted was to be a headhunter, or recruiter as it’s more politely known.

With eighteen years under her belt, she now specializes in anything and everything around marketing communications, from advertising to PR to digital and design. According to Gillian: “How lucky am I to have found a career where being bossy and judgmental is actually a good thing?"

Paul Maccabee - Paul Maccabee, President of Maccabee Group has been called “the Class Act of the Public Relations Cult” by Format magazine, a “creativity guru” by the Minneapolis Star Tribune, and “always alert to offbeat angles” by the Wall Street Journal.

Maccabee brings clients 27 years of experience with such brands as 3M, Hormel, General Mills, Pitney Bowes, OfficeMax, NordicTrack, Hazelden, Blue Cross & Blue Shield of Minnesota and Cirque de Soleil. Winner of the Chicago Publicity Club’s Creativity Award, Maccabee worked at Mona Meyer McGrath & Gavin PR (now Weber Shandwick), Minda Associates Advertising and Public Relations and Kamstra Communications. Paul won the IABC national Gold Quill for staging the “biggest food fight since the Boston Tea Party,” engaged Dueling Elvis Presley impersonators for M & M/Mars Chocolate, and created the Kemps Sound of Mooing Contest, which asked America’s singers to moo popular music like cows. “Having reviewed hundreds of resumes from PR job applicants, Maccabee has spoken about the PR and social media marketing job market with students at the University of Minnesota, Carlson School of Management and St. Thomas University."

Arik Hanson – Arik is the principal of ACH Communications, a digital communications firm focused on driving digital relevance and building measurable growth through social channels. Arik's blog, Communications Conversations (, has received numerous industry accolades including being named “Required Reading” by PRWeek and one of “The Top 25 Blogs to Follow” by PRWeb.  With more than 14 years of experience in marketing, communications and PR, Arik is also the co-founder of Help a PR Pro Out <>  (HAPPO), an online “movement” devoted to helping PR professionals across the world find jobs, connect with mentors and discover new resources critical to their jobs.

Moderator: Lisa Simon
Lisa Simon is a Director of Human Resources at Weber Shandwick/Minneapolis and joined the company in 2006. As an experienced HR professional, Lisa has worked in a variety of industries including financial services, information technology, advertising, retail and transportation. She is responsible for providing HR support to the Minneapolis and Canadian Weber Shandwick offices as well as the Corporate Finance team. Her responsibilities include talent acquisition and employee retention, benefits administration, employee relations, and staff development.

Lisa holds a M.Ed./Human Resource Management degree from the University of Minnesota and is certified by the Human Resources Certification Institute (HRCI) as a Senior Professional in Human Resources (SPHR).  She is also a certified life coach and Myers-Briggs certified facilitator.