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Tuesday, July 12, 2011

MIMA - CROWDSOURCING CREATIVITY

Today's creative agency, like any business, faces a myriad of major challenges. The toughest of which is how we build teams to adapt for our clients ever changing needs. We know that throwing bodies at problems is not a financially sustainable solution for any firm, so how do we build a team that not only enables the development of great ideas, but also can deliver them in a timely and unique way.

Join us as Heath Rudduck, chief creative officer at Campbell Mithun shares his vision of creative brainpower in this new agency world and how the art and science of advertising can be brought together. What are the effects of new technologies and media on the psychology of our markets? It's one thing to have a shiny technology, but what happens when other influences have an effect on the use of it. The future is about breaking thing down, forgetting the layers and politics and getting back to why we get out of bed in the morning to create great ideas.

when:   Wednesday, July 20, 2011
5:15 pm Registration & cash bar
6 pm Presentation
7 pm Networking, food & cash bar

where:   McNamara Alumni Center, U of M Campus
200 Oak Street SE
Minneapolis, MN 55455
View map
Please park in the Washington Avenue ramp to avoid construction delays. Scroll to the bottom of the page for directions.

cost:   Pre-registration Fees
Members = FREE
Student Members = FREE
Non-Members = $40
Walk-in Registration Fees
Members = $40
Student Members = $40
Non-members = $45

Register online now.