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Thursday, July 07, 2011

“BECOMING WILD” PRESENTED BY TOYOTA DEBUTS ON FOX SPORTS NORTH JULY 8

The National Hockey League’s (NHL) Minnesota Wild today announced the premiere of “Becoming Wild” presented by Toyota, Official Vehicle of the Minnesota Wild. It will air on FOX Sports North on Friday, July 8, immediately following the Twins vs. White Sox game, at approximately 10:30 p.m. “Becoming Wild” is being produced by the Wild and Olson.

Watch a preview at http://wild.nhl.com/club/page.htm?id=69948&navid=DL|MIN|home.

“Becoming Wild” follows the Minnesota Wild hockey operations department with behind-the-scenes coverage of perhaps the busiest off-season in franchise history. From the excitement of the Houston Aeros’ Calder Cup playoff run and hiring of Head Coach Mike Yeo, through the preparation and drama of the 2011 NHL Entry Draft weekend and training camp, fans will see the Wild build its roster for the 2011–12 season and beyond.

“We are proud to unveil ‘Becoming Wild’ thanks to the great support from Toyota, FOX Sports North and Olson,” said John Maher, Wild Vice President of Brand Management. “The show is a must-see for Wild fans because it provides incredible access to our team as it prepares for the 2011–12 campaign.”

Toyota and the Twin Cities Area Toyota Dealers have been long-time partners of the Minnesota Wild organization and proud supporters of The State of Hockey. “We are excited to be a part of this new venture as the Official Vehicle of the Minnesota Wild, and are looking forward to a successful season with the team,” said Shawn Caso, Regional Merchandising Manager for Toyota Motor Sales, U.S.A., Inc.’s Chicago sales office.

The first episode of “Becoming Wild” follows the Houston Aeros, including some key Wild prospects, during their quest for the Calder Cup in the American Hockey League playoffs, as they develop as a team, and ultimately, become players who know what it takes to win. A total of six episodes are scheduled to air on FOX Sports North. The first air dates of the additional five episodes are as follows: episode two on July 22, episode three on Aug. 5, episode four on Aug. 19, episode five on Sept. 9 and episode six on Sept. 30. Each episode will also be replayed on Friday and Tuesday nights between episodes. For more information on “Becoming Wild” and for exclusive content from the program, please visit www.wild.com.