Weber Shandwick announced the promotion of David Krejci to executive vice president in the Digital Communications practice.
Krejci leads the Minneapolis digital communications team to continuously innovate and create new ways to integrate the capabilities of social media into traditional marketing campaigns. He spearheaded the development of FireBell, a social media crisis simulator, which recently earned the PRWeek Innovation of the Year Award, as well as PR News’ Digital Best New Application of the year.
Krejci joined Weber Shandwick in 1998 as an intern and has since been instrumental in contributing to the firm’s success. He has planned and executed comprehensive campaigns for a wide range of global clients, private clients and government clients such as the U.S. Army and the 2010 Census.
“Before the words ‘social’ or ’digital communications’ were much used in our industry, David focused his deep intrinsic interest in how emerging communications channels and technologies are transforming the way our clients reach, connect and activate their constituencies,” said Sara Gavin, president of Weber Shandwick’s Minneapolis office. “David drives a spirit of innovation across and throughout not only our Digital Communications team, but across the office and the company.”
Krejci is an adjunct professor at the School of Journalism where he teaches a senior level course on social media. Before joining Weber Shandwick, David was a freelance journalist for City Pages, Skyway News and the beverage industry trade magazine, Proof. He holds a bachelor’s degree in English from the University of Minnesota.