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Wednesday, June 15, 2011

PRSA National Brings Social Media Seminars to the Cities

PRSA National Brings Social Media Seminars to the Cities
According to a recent article in Men’s Health , Minneapolis is among the most socially networked cities in the nation, ranking fourth overall. For the first time ever, PRSA National is hosting an educational event in the Twin Cities that includes three days of workshops on social media, featuring step-by-step exercises on new media tools and services, participation in social media training modules, and tips for applying it all to your organization’s communications program. Whether you’re new at social media or consider yourself a bit more seasoned, you definitely don’t want to miss these important seminars.
Seminar 1: Social Media and New Media PR Boot Camp
Stay competitive! Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through easy-to-follow, step-by-step exercises using new media tools and services, and strategic knowledge on how to apply social media to your organization’s communications. New media consultant Eric Schwartzman has taught his “New Media PR Boot Camp” to thousands of public relations, corporate communications and marketing professionals.
You will learn:
  • When to blog, comment or listen.
  • How to use Twitter to track news and build communities.
  • The business case for RSS, blogging and podcasting.
  • How to integrate new media into conventional public relations campaigns.
  • The basics of search engine optimization (SEO).
  • Podcast development, production and distribution.
  • About video-on-demand and webcasts.
  • About social bookmarking and networking.
DATES & TIMES
Wednesday, June 22, 2011
9 a.m.-5 p.m. CT
Thursday, June 23, 2011
9 a.m.-4 p.m. CT
LOCATION
Carlson School of Management
University of Minnesota
321 19th Ave S
Minneapolis, MN

(612) 625-0027
PRICE
$925 member
$1,025 nonmember
DETAILS & REGISTRATION
Learn more and register
Seminar 2: Advanced Social Media Skills
Eric Schwartzman presents a full day of hands-on training designed to raise your social media communications skills to the next level. Bring your laptop, log on and participate in a series of exercises and social media training modules. In this session, you will gain first-hand experience with:
You will learn:
  • Search-engine optimizing a news release to rank high in relevant Google search results.
  • Recording and editing audio and video files to share on YouTube, iTunes and TubeMogul.
  • Social media engagement platforms like Tweetdeck and Hootsuite.
  • Installing Facebook “Like” buttons and “Tweet” buttons on third-party websites.
  • Using the best mobile apps to network, share images and video remotely from the field.
  • Analyzing and drawing meaningful insights from your Web statistics.
This course is appropriate for graduates of “Social Media & New Media PR Boot Camp,” or those who demonstrate a high level of social media literacy. The basics are not covered in this course, so if you do not know how to subscribe to RSS by keyword search, install a widget on a website or the fundamentals of search engine optimization (SEO), it is recommended that you first attend Schwartzman’s Social Media & New Media PR Boot Camp.
DATE & TIME
Friday, June 24, 2011
9 a.m.-5 p.m. CT
LOCATION
Carlson School of Management
University of Minnesota
321 19th Ave S
Minneapolis, MN
(612) 625-0027
PRICE
$650 member
$750 nonmember
DETAILS & REGISTRATION
Learn more and register