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Thursday, June 09, 2011

MIMA - Leveraging Location for Marketing Success

Location-based media is here to stay (and follow you where you go). As people type away on their mobile devices, checking in to earn the "I Heart Fourgowallafacepathinstasquare" badge, there's got to be more to this real-time location marketing revolution than a virtual scavenger hunt? How can I, as a savvy marketer, take advantage of the growing potential of this evolving media and make it an important part of my marketing toolbox?

Please join us as Asif Khan, founder of the Location Based Marketing Association (LBMA), shares how he's helping advertising professionals understand and appreciate this type of marketing. He'll bring insights about what you, as the president of a big agency, digital strategist of a leading account, or the marketing manager of your company's brand, can do to use and influence people's behavior by leveraging their location.

Wednesday, June 15, 2011
5:15 pm Registration and
cash bar
6 pm Presentation
7 pm Networking, food &
cash bar

900 Hennepin Ave.
Minneapolis, MN 55403

Pre-registration Fees
Members = FREE
Student Members = FREE
Non-members = $40
Walk-in Registration Fees
Members = $40
Student Members = $40
Non-members = $45

Register online now.