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Tuesday, June 28, 2011

It's official: Dig Communications, Chicago, renames as Olson

Completing the plan set in place when Minneapolis brand connection agency Olson acquired Dig Communications in late 2010, Olson’s Chicago-based PR discipline today transitions to its new name: Olson.

Dig founder Peter Marino continues his role as president of the Olson public relations discipline.

“Although we’re changing our name to Olson, we’re not changing our approach to business,” says Peter Marino, president, Olson public relations. “Our clients can continue to expect us to deliver energy, ideas and results with the same strong partnership approach. The only thing that changes is our access to deeper resources and capabilities.”

Olson’s public relations discipline serves some of the largest brands in the world, including MillerCoors, Wm. Wrigley Jr. Company, Southwest Airlines, Harley-Davidson, General Mills, Country Inns & Suites By Carlson and PepsiCo, in offices in Minneapolis, Chicago, New York, Los Angeles, San Francisco and Milwaukee.

“Olson joined forces with Dig because we are a great match – it’s an incredibly creative, results-focused operation that also believes in the power of social engagement and community building,” says Tom Fugleberg, chief brand officer, Olson. “This change formalizes the way we’ve already been working — now we share the same name. Together we’re excited to be weaving the strands of brand connection into a single, unified fabric. We believe that’s the future.”