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Wednesday, June 29, 2011

CLS Hires Grossfield as Social Media Specialist

Public relations firm Carmichael Lynch Spong has named Jaclyn Grossfield social media specialist and counselor. Jaclyn is based out of the firm’s Minneapolis office. In this new role, Grossfield will be responsible for account service, media relations and social engagement initiatives for clients Sherwin-Williams, Martek Biosciences and Jack Link’s Beef Jerky.

Grossfield comes to Carmichael Lynch Spong from Noodles & Company stationed in Broomfield, Colo. There, Grossfield was a social media specialist building the company’s well-known social media program as well as conducting traditional outreach resulting in award-winning programs for the brand.

“Jaclyn’s combination of excellent account management skills, media relations excellence and in-depth knowledge of social media best practices will be a great asset to the agency,” says Julie Batliner, managing director of Carmichael Lynch Spong. “Her expertise will help our clients’ fulfill their needs in this ever-expanding use of digital space.”

Grossfield graduated from the University of Colorado, Boulder with a news editorial major and philosophy minor. Grossfield is also an active member of the Public Relations Society of American (PRSA). In her spare time, Grossfield can be found in the great outdoors, whether it is hiking, snowboarding or fishing.