Campbell Mithun will host a live-streamed online conversation about myth and reality in today’s media marketplace. Three leaders from the agency’s Compass Point Media unit will address media myths such as: Is the DVR killing TV commercials? Does “the last click” rule? Are newspapers obsolete? agency
Guests will watch the conversation via live-streamed video and can participate via online chat or #talkinar on Twitter.
Topic: Media Myth Busters: Finding Solid Ground in the Shifting Media Landscape
Time: 1-2 pm (CDT)
View invitation / register: http://bit.ly/CMTlk3
To participate: On event day simply visit www.cmithun.com/talkinar
Harvin Furman, director of market investments, has spent his entire career maximizing client media investments through strategic and artful negotiations. His role overseeing a cross-platform team of negotiators gives him both a mile-high and granular view of the media marketplace — and a mighty smart take on market investments.
Melanie Skoglund, group planning director, specializes in developing creative media solutions for challenging marketing situations, but grounds them in sound strategy to contribute to regular client business growth. Her 360-degree approach and reliable bottom-line results keep her "out front" as an industry thinker.
Chris Wexler, group planning director, ensures agency media plans make connections in all the right places. He has a keen eye for harnessing the full potential of digital and emerging-media forms to deliver against outcome-based objectives — and lots of opinions about how a brand can effectively tap that power.