Interactive leader Peter Albrycht joins the Minneapolis creative shop Carmichael Lynch. This strategic new hire and shift of its production division is part of a plan to match the growth and evolution of the industry with the development of the agency. With this addition comes a slight adjustment in department structure to better reflect their expanding roles within the company. Digital production will be changed to Interactive Production, while those in Broadcast Production will fall under the title of Content Production. In his new role Albrycht is charged with the task of leading and growing the offerings of the Interactive Production team and in-house studio, DigiLab.
“Peter’s ability to create original and high-quality work, coupled with his leadership and management skills, will no doubt make a winning combination for Carmichael Lynch and our clients,” says agency Director of Integrated Production, Joe Grundhoefer, to whom Albrycht will report. “His vision and technical craft are great assets that we are thrilled to have aboard. This also provides a great opportunity to better distinguish the roles in our departments and acknowledge the broader responsibilities that they will continue to perform as we move forward as an agency.”
Albrycht has a proven track record of excellence, having worked on award winning brands at Goodby, Silverstein and Partners since 2006. There, he was an executive interactive producer and led interactive teams for the majority of the firm’s clients, including Comcast, Haagen-Dazs, Hyundai and Quaker, as well as the California Milk Processor Board for its “Got Milk?” campaign. Albrycht also ran the agency’s Chevy account and oversaw both San Francisco and Detroit interactive production teams.