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Monday, May 23, 2011

SCHERMER Hires B2B Marketing Pro Becky Gauerke

SCHERMER today announced the hiring of Becky Gauerke as a senior account manager. In her new role, Gauerke will lead branding, marketing and digital communications initiatives for clients including Datacard Group, Universal Hospital Services and IDeaS, a SAS Company.

“Becky’s outstanding B2B experience is matched only by her strong leadership capabilities,” said agency president, Chris Schermer. “Her expertise in business-to-business marketing is an asset to the agency and its clients.”

Most recently, Gauerke was a successful marketing and PR executive at KC Associates, where she developed and executed communications programs for B2B clients including Accenture, WindLogics and SmeadSoft.

Gauerke’s also served as national marketing director at BORN, a Minneapolis-based IT consulting firm that was later acquired by Fujitsu consulting. Prior to BORN, Gauerke was senior account executive at Tunheim Partners, where she is credited for helping the local agency grow into one of the top regional PR firms.