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Tuesday, May 24, 2011

Olson launches work for Discover Boating

Discover Boating is hitting the marketing waters just in time for summer boating season with new work from Olson.

Olson, the recreational boating industry’s agency-of-record, has created the campaign, “Welcome to the Water,” launching a mix of traditional and non-traditional marketing, including community engagement through social media, CRM and loyalty, and mobile.

More than 68 percent of Americans do not take part in recreational boating each year — a wide audience to reach. The new campaign, rolling out this month, is based on the premise that boating is a social activity and that inviting more people to enjoy the pleasures of boating first-hand will grow the industry.

Discover Boating is a national awareness campaign developed by the recreational boating industry in the U.S. and Canada and managed by the National Marine Manufacturers Association. Discover Boating programs focus on improving the boating experience and building interest in recreational boating by providing a resource for Americans to explore the benefits, affordability and accessibility of the boating lifestyle. To find out more, visit

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