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Friday, May 20, 2011

Leading Higher-Education Software Developer Selects Spyglass Creative

Spyglass Creative announced today that Reeher LLC has selected the branding agency to help it prepare for significant growth in the marketplace. The Saint Paul-based software company provides web platforms with capabilities in planning, prediction and measurement to help universities and colleges improve higher education fundraising results. As business rapidly increases, Spyglass is working with Reeher to build recognition of the company as the leading organization that revolutionized higher education fundraising.

“We’re thrilled to be working with Reeher,” says Molly Rice, Spyglass Creative CEO. “They’ve got a proven business concept and have already developed a solid reputation for bringing a scientific focus to the art of higher-ed fundraising. We’re working with them to build the strategy and creative solutions to drive awareness of their revolutionary approach and leadership in the industry – tied to bottom line business results.”

Spyglass Creative provides integrated, holistic brand consulting with a strategic, results-driven focus, serving a growing roster of mid-size clients looking to redefine or launch into new markets. The agency pulls from extensive business-to-business and business-to-consumer expertise and a proven strategic branding process to improve and quantify business results during a client’s transition time—whether a company is experiencing a product launch, an acquisition or new market expansion.

“Spyglass suits our business particularly well,” says Andrew Reeher, president of Reeher LLC.  “We needed help describing a completely new service to a market with a very unique culture, and Spyglass brings a great blend of creativity, listening and pragmatism that help ensure we are spending our dollars wisely. We look forward to growing our business with them.”