The Minneapolis office of Weber Shandwick today announced the promotions of Andy Keith and Greg Swan to vice presidents in its Digital Communications practice.
Andy Keith joined the firm in April 2008, and has been an invaluable resource for clients and colleagues alike on integrating interactive and social media strategies into their campaigns. Keith has more than 15 years of experience with online media, including Web marketing, corporate blogging and e-learning, and is a leader in digital strategy design and implementation.
Keith plans and leads the execution of the digital element of the U.S. Treasury’s Go Direct campaign, helping recipients of Social Security and other federal benefits to understand the value of direct deposit through online communication and an accessible and understandable web presence. As the digital strategy lead for major clients including the American College of Surgeons and a big four accounting firm, he also provides ongoing counsel on establishing thought leadership through website design, clear online data presentation and search engine optimization.
“Andy has a systemic understanding of B2B marketing and a mastery over social media,” says David Krejci, senior vice president of the Digital Communications practice. “His skill at tying social media into a larger marketing picture in a directed, goal-oriented way has been a great asset to his clients.”
Prior to joining Weber Shandwick, Keith was a strategist and evangelist for interactive media tools, content and services. He earned his master’s degree in education from Lewis and Clark College in Portland, Ore., and his bachelor’s degree in theater from California State University at Northridge.
Since September 2005, Greg Swan has focused on helping clients, colleagues, and community members fully incorporate new and emerging marketing strategies – including digital and social media -- into their communications efforts. He has served as a leader of the U.S. Army account team, and drove the launch of the first-ever soldier blog, Army Strong Stories, now with more than 600 bloggers and 2,000 posts. Swan’s social media skills and traditional public relations expertise have helped him work with clients including Chevrolet and Polaroid and to integrate their marketing messages seamlessly into the digital realm.
“Greg’s passion for all things social is profound,” says Krejci. “His innovative thinking has helped clients and colleagues alike move forward in today’s ever-evolving media landscape.”
Programs Swan conceptualized and managed have won national and global industry awards, including a Bronze SABRE Award, an IABC Gold Quill Award and a PR News Platinum PR Award. He has been named to industry awards lists including “Top 20 Minnesota Social Media Innovators,” “The Twin Cities’ Top 25 Most Influential Social Media Professionals on Twitter” and “Twin Cities’ Top 10 Titans in Social Media 2010.” He was recently named one of the Business Journal’s “40 Under Forty.”
Before joining Weber Shandwick, Swan worked at Kohnstamm Communications in St. Paul, Minn. and The Meyocks Group in Des Moines, Iowa. He holds a bachelor’s degree in public relations from Drake University.