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Thursday, April 07, 2011

Weber Shandwick awarded the communications business for National Trauma Institute

The Minneapolis office of Weber Shandwick announced it has been awarded the communications business for San Antonio-based National Trauma Institute (NTI). Weber Shandwick will work with NTI to raise awareness of the need for increased trauma research in the United States and support a policymaker outreach program to secure sustained congressional funding.

NTI is a non-profit organization dedicated to advancing trauma research that saves lives, improves care delivery and reduces the economic costs associated with traumatic injury in the U.S. Each year, trauma accounts for 37 million emergency room visits and 2.6 million hospital admissions, and is the leading cause of death for people under the age of 44. Trauma injuries are sustained every day in a variety of ways, including car crashes, domestic violence, accidents, assaults and natural disasters. NTI works to advance the national trauma research agenda by coordinating large-scale, multi-center clinical studies between military and civilian teams, and supports ongoing innovation in the field.

“We are honored to work with mission-driven organizations such as the National Trauma Institute because the work they do contributes to the knowledge base that will save lives and improve health,” said Nancy Longley, executive vice president at Weber Shandwick. “We look forward to enhancing awareness of the need for trauma research and funding which helps ensure that the important advances in trauma medicine made today, in the U.S. and abroad, help fuel even better treatments tomorrow.”