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Wednesday, April 06, 2011

SCHERMER Names Creative Director Phil Hoch Vice President

B2B agency SCHERMER has a new vice president. President Chris Schermer announced the promotion of Phil Hoch to vice president-creative director. In this elevated role, Hoch will oversee all creative engagements, staff contributions and assist the executive team with directing agency strategy and growth.

“Phil consistently delivers exceptional agency and client work,” said Mr. Schermer, “but what makes him invaluable to our group is his ability to bridge brand strategy and all things creative. His impact on the agency’s continued growth and bottom line is astounding.”

Hoch joined SCHERMER in 2010 and has since led several successful branding, marcom and digital campaigns for clients including Best Buy for Business, Datacard Group, Teradata and IdeaS, a SAS company. Prior to joining SCHERMER, Hoch served as creative director at Modern Climate.