Risdall Marketing Group has promoted Karen Van Heiden to online marketing manager in its Online Marketing Group division.
“Karen is an invaluable asset to the online marketing team,” said Josh Dahmes, president of Risdall Online Marketing. “Her knack for numbers and strategic thinking skills make her a go-to resource for evaluating client websites, defining tactical strategies and increasing online visibility through SEO.”
Van Heiden joined RMG in March 2010 as an online specialist and has since implemented SEO initiatives such as keyword research, link building and PPC campaigns to increase online visibility for clients. Working with a variety of B2B and consumer sites, her client list includes but is not limited to: Metro Dentalcare, Young Again Pet Foods, CVS Flags and Zinpro.
In her new role, Van Heiden will have more involvement in the management of online marketing team projects and staff as well as the training of new team members.
Prior to joining RMG, Van Heiden was an executive director for Windsor Heights Chamber of Commerce and a marketing intern with CEO Center Companies. Van Heiden graduated from Drake University with a bachelor’s degree in marketing.