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Tuesday, April 12, 2011

PRSA - Low-Budget Marketing & PR Tactics—Doing More With Less

These days, marketing budgets are tight. When companies look to make cutbacks, marketing departments are often the first to bear the brunt of the axe. In these situations marketers have to do what they do best—get creative. How can you increase your marketing effectiveness with a minimal budget?

Our April Professional Development session will feature four marketing experts who have extensive experience in getting the most out of small marketing budgets:

  • Connie Shaver, Marketing Communications and Partnerships, LLC. Connie has been in the Public Relations industry for 30 years. She began her marketing career with Met Center and the Minnesota North Stars in the 1980s and served as the arena’s Marketing and PR Manager for nine years. Since then Connie has headed marketing campaigns for a plethora of companies including the Twin Cities Jazz Festival, Cirque du Soleil, the Lowertown Music Festival, the Ordway Center for the Performing Arts, and the Science Museum of Minnesota.
  • Greg Zimprich, Director of Brand Public Relations, General Mills, Inc. A 17-year General Mills veteran with nearly 25 years of industry experience, Greg has applied his brand-building PR expertise to leading consumer products like Wheaties, Cheerios, Betty Crocker, Yoplait yogurt, and dozens of other household names. His efforts have been recognized with more than 50 PR industry awards, including PRSA’s Silver Anvil and Bronze Anvil. A native of Faribault, Minnesota, Zimprich received his undergraduate degree in psychology and public relations from Saint Mary’s University and holds a master’s degree in mass communications from Marquette University.
  • Randy Sands, Executive VP of Business Development, Weber Shandwick. Prior to taking on this role at Weber Shandwick, Randy spent 25 years on the client side of the business, leading successful integrated communications strategies for B2B and B2C clients. He has led communications and client relations initiatives for a number of organizations including the U.S. Census Bureau, IRS, and Travelers Insurance. Randy is a graduate of the University of Kansas and a member of PRSA. In 2006, he completed the Public Relations Leadership Forum, sponsored by the Arthur W. Page Society and the Council of Public Relations Firms.
  • Seth Pederson, Practice Leader, for Colle McVoy and Exponent PR.
Brooke Worden, APR, Vice President, Weber Shandwick. Brooke currently leads the life insurance and financial services work for a major national insurance company and an employee benefits company. Recently, she led the 2010 Census public relations team. Brooke specializes in helping financial services companies and government agencies achieve their business objectives through integrated marketing programs. During her 11 years at Weber Shandwick, her clients have included several marquee names in financial services and government, including Prudential Retirement, Allianz Life, the Business Roundtable’s Pension Coalition, MasterCard International, Deluxe Corporation, the U.S. Treasury, the United States Mint, the Internal Revenue Service and the U.S. Census Bureau. Brooke graduated Phi Beta Kappa from Hamline University in 1993 with a B.A. in English and political science. She earned her APR accreditation from the Public Relations Society of America (PRSA) in May 2005. In 2006, Brooke was elected to the board of directors of Minnesota PRSA where she served for one year before being named to the executive committee of the board. She is currently Minnesota PRSA's President.

Take away best practices for increasing the effectiveness of your marketing campaign and learn key lessons from the experts in this lively, engaging panel discussion and Q&A session.

Thanks to our sponsors (insert here) for supporting Minnesota PRSA programming
Professional Development events advance the professional by helping each of us stay on top of issues and trends and by providing access to experts in the industry. Professional Development sessions are a hybrid of our former Core Training events that are more interactive, focusing on topics you requested in the most recent member survey.

Life is busy. But strengthening your core will make you a more productive professional. After attending a Professional Development event, you’ll return to work with new ideas, knowledge and the excitement to put these thoughts into action!

Register online now.

Price: $25 PRSA members
$35 Non-members
$15 Students

Date: Friday, April 29, 2011
Time: 7:30-8:00 am – Registration
8:00-9:00 am – Program
9:00-9:30 am – Networking

Location: Padilla, Speer, Beardsley
1101 West River Parkway #400
Minneapolis, MN 55415
Parking: Free lot

Register online now