Minneapolis-based Padilla Speer Beardsley has selected Frank Hernandez to head its New York City office. As senior vice president and managing director, Hernandez will oversee the New York staff, lead business development activities, and supervise services for clients, including Merck, Elsevier and BraunAbility.
Hernandez brings 15 years of client-relations experience and organizational leadership from Taylor Global Inc., where his most recent position was managing partner and executive vice president. While at Taylor, Hernandez led the agency’s award-winning client services group, which concentrated on delivering greater strategic marketing communications counsel and value to key client partners. Within the client services practice, he led a cross-functional team of account planners, creative directors, digital strategists, consumer-insight specialists, and primary researchers who used marketing communications outputs to drive the business outcomes of clients such as Diageo, Kimberly-Clark, P&G, MasterCard, NASCAR, Coca-Cola and Allstate.
In 2009, Taylor was named “Strategic Agency of the Year” by The Holmes Report, and later that year was named “Consumer Agency of the Decade.”
Most recently, Hernandez ran his own consultancy, F.A.H. Communications.
“Frank is a highly effective developer and leader of teams,” said Lynn Casey, Padilla’s chief executive officer. “He also possesses proven business-building and major-brand experience, making him a perfect fit to lead the growth plans for our New York City office, as well as a great asset to our clients.”
Hernandez earned a bachelor’s degree in marketing communications from Monmouth University in West Long Branch, N.J., where he now is an adjunct instructor in communications. He also attended the Executive Leadership Education program through Harvard Business School. Hernandez is the winner of two Silver Anvil awards from the Public Relations Society of America, and was recognized by PR NEWS as a Top 15 Professional Under 30 in 2004.