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Wednesday, April 20, 2011

IABC Spring Conference - Fearless Communicators: Don’t Be Afraid to Put Your Messages to the Test

Friday, May 13, 2011
7:30 AM - 4:30 PM

Sign up for IABC Minnesota's spring conference and demystify how to measure the effectiveness of your company's communications.
If you want a bigger communications budget, more clients, or stronger leadership support, you need to know which communication programs are effective and how to convey such results to others.
Join us on Friday, May 13th, at the Foshay for a day full of practical advice including hands-on measurement exercises and case studies from local companies, agencies and nonprofits.
Highlights of day include:
Morning Keynote Session
Measuring Up: Are Your Messages Making the Cut?
Hear from Angela Sinickas, a pioneer in the field of communications research and measurement. Angela will show you how to:
  • Measure your messages -- covering techniques which can be done at no cost and require very little time
  • Create your own measurement dashboard -- learn how to collect and evaluate information to track your communications success.
  • Develop key metrics for performance reviews -- select the most meaningful metrics to track
Afternoon Session
Getting Results: Align Your Communications to Business Outcomes
Learn how to calculate the return on your communications investment. Angela Sinickas will show you how to link your communications to behavior change and translate this change into something leaders understand.
See how Padilla Speer Beardsley uses measurement dashboards and tools to answer the CEO's age-old question, "What's the ROI of marketing?"
Hear from Thomson Reuters on how they've used a variety of metrics and survey results, research and surveys to track the reach and influence of its internal communications programs.

Find out how nonprofit Fresh Energy measures the online success of its advocacy and fundraising efforts.
7:30 a.m. Registration and Breakfast
8:30 a.m. Program Starts
4:30 p.m. Full-Day Program Concludes
Half-day and whole-day registration options are available with lunch.
Don't let the topic or date scare you. You won't want to miss the chance to hear from international speaker Angela Sinickas or learn tips from local communications leaders at Padilla Speer Beardsley, Thomson Reuters, and Fresh Energy. Be there or beware!
Registration for this event ends at midnight on May 10, 2011. If you want to register for the event after that date, please contact the IABC Minnesota office at 612-333-4222 to inquire about availability and/or the ability to do walk-in registration on the day of the event.