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Thursday, April 07, 2011

Goff Public Announces New Officers

Goff Public (formerly Goff & Howard) has named Jennifer Hellman as chief operating officer and Heidi Larson as chief financial officer.  Both principals in the company and longtime employees, Hellman and Larson will continue to help clients plan and implement communications efforts in addition to serving in their new roles.
“This announcement is part of continued positive change within Goff Public as we work to better serve the current and future public relations and public affairs needs of our clients,” said Chris Georgacas, president of Goff Public.
Hellman has been with Goff Public since 1998.  As chief operating officer, she will set the overall direction for client activities, match clients with the right mix of Goff Public professionals, and ensure that they consistently receive the highest quality products and services. 
In her client service role, Hellman helps organizations including the Mille Lacs Band of Ojibwe and web development firm Ackmann & Dickenson incorporate community relations, employee communications, media relations, and social media into their communications strategies.  She counsels clients in crisis situations, identifies stories and frames them in compelling ways, and helps clients take advantage of media opportunities and minimize risks.  Hellman also conducts spokesperson and media training seminars.
She serves in leadership roles outside of the organization as well.  She is the 2011 program chair of the Saint Paul Area Chamber of Commerce’s Leadership Saint Paul and a 2008 graduate of the program.  She was also part of the 2009-2010 class of Leadership Minnesota through the Minnesota Chamber of Commerce.  In these capacities, she contributes to conversations on statewide issues and networks with business leaders across the state to enhance her knowledge of trends and issues that impact our clients.
Hellman is a graduate of St. Olaf College .
Larson started her career at Goff Public in 1996.  As chief financial officer, she will manage Goff Public’s finances, oversee project budgets, and ensure that our services are delivered on time and on budget.
Drawing on 15 years of experience in developing and managing broad-based public relations and public affairs campaigns for clients including Flint Hills Resources and Pfizer, Larson also helps clients engage and activate the people most important to them.  She is skilled at handling complex projects involving the right mix of communications tools such as social media, websites, brochures, and videos. 
An active Saint Paul Chamber of Commerce member, she serves on the Chamber Honors Task Force and the Citizen’s League Communications Committee and graduated in Leadership Saint Paul’s class of 2009.  Larson is a University of Minnesota graduate.