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Tuesday, April 12, 2011

Colle+McVoy and Exponent PR add two to food & agribusiness team

Minneapolis-based advertising agency Colle+McVoy and its public relations partner, Exponent PR, announced the expansion of theirburgeoning Food & Agribusiness practice.

The agencies hired Carol Anderson as senior strategist and Julie Carver as account director to help lead the food and agriculture business.

“Carol and Julie are very strong additions to our team. They bring deep experience andleadership, as well as further expand the offerings to our clients,” said Phil Johnson, chief operating officer, Colle+McVoy.

The Food & Agribusiness practice offers integrated, multidisciplinary expertise in strategic planning, advertising, public relations, marketing, interactive, public affairs and media planning. Clients include CHS, DuPont, Purina Feed, Land O’Lakes, Novartis Animal Health, Winfield Solutions, General Mills and the North American Olive Oil Association.

Anderson, who worked at Colle+McVoy in the 1990s, rejoins the agency after founding Mariposa Partners, a boutique food and agriculture communications consultancy based in Kansas City. She also previously led the food and agribusiness practice at Fleishman-Hillard’s Kansas City office. A recent past president of the National Agri-Marketing Association, Anderson has counseled many leading brands, including Pfizer Animal Health, Iams, Washington Apple Commission, Chick-fil-A, National Pork Board, Monsanto, Welch’s, Caterpillar, Diamond Pet Food, DeKalb, Arysta LifeScience Corporation and John Deere, among others.

Carver has more than 20 years of communications experience in corporate, agency, non-profit and journalism, including strategy development for clients in agriculture, food, health care and technology. She was most recently director of public affairs at Broadhead + Co. where she worked with several agencieswithin the U.S. Department of Agriculture, as well as Boehringer Ingelheim Vetmedica, Inc. Carver has held communications leadership positions at Honeywell Automation and Control Solutions and Andersen Windows. Her agencybackground includes Miller Meester, where she worked with American Cyanamid and its Harvest Partners program, as well as with clients in food, health and aviation markets. Previously she worked with DuPont and Agway brands at Saatchi & Saatchi/Rumrill Hoyt.

“Carol and Julie are joining us at an exciting time. We continue to integrate our successful legacy in food and agribusiness with our interactive expertise to develop break through new ways for our clients to engage, connect and standout,” said Johnson.