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Thursday, February 10, 2011

Weber Shandwick promotes three in consumer marketing

The Minneapolis office of Weber Shandwick today announced the promotions of Chad Ballantyne, Ellen Hudson and Johnna Vogelbacher to senior account executives in its Consumer Marketing practice.

Chad Ballantyne joined Weber Shandwick in 2008, and has provided account support and expertise in the areas of brand building, reputation management, new product launches and digital communications for a wide range of clients, including Polaroid, Verizon, the U.S Army and Amway. Most recently, Ballantyne’s focus has been on developing and managing a global media monitoring program and assisting in the creation of multi-national strategic communications programs for Amway and its health and beauty brands. He holds a bachelor of arts degree in communication studies and minors in management and mass communications from the University of Minnesota – Twin Cities.

Since joining Weber Shandwick in June 2008, Ellen Hudson has applied her media relations and strategic thinking skills to help insurance industry clients raise awareness about the teen driving issue, managing complex events and earning favorable media coverage to reach teen and adult audiences alike. She also played key roles in government accounts including the U.S. Army’s Racing team and the 2010 U.S. Census Road Tour. Hudson holds a bachelor of arts degree in journalism from the University of St. Thomas, with a public relations and communication studies concentration.

Johnna Vogelbacher joined the Consumer Marketing practice in 2008 and brings additional agricultural expertise to the Farm and Food Advocacy group. She played a key role in the publicity campaign for Syngenta Seeds’ new Agrisure Viptera trait, including helping launch an agronomy blog that won first place at the regional awards ceremony of the National Agri Marketers Association. She also supports local media relations efforts and campaigns for Kemps. Vogelbacher holds a bachelor of arts degree in journalism and political science from the University of St. Thomas.