The Minnesota Interactive Marketing Association (MIMA) announces
that Teressa Iezzi, editor of Advertising Age’s Creativity magazine will be speaking at the February 2011 monthly event on February 16, 2011 at the Nicollet Island Pavilion in Minneapolis.
Teressa will talk from her recently published book, The Idea Writer: Copywriting In A New Media andMarketing Era about how the digital age has transformed copywriters as inventors and the advertising business into the business of invention.
“Teressa is one of the most influential voices in the advertising and design industries today. We’re excited to have her share her wisdom about the new role content creators play in creating brand narratives. She'll be sharing lots of keen insights and observations around the state of advertising creative, especially digital.
Anyone working in the creative and marketing industry in the Twin Cities should definitely attend this event.” said Tim Brunelle, MIMA president.
This year's monthly programming has been made possible due to the generosity of our corporate partners and sponsors. We welcome our Gold Sponsors: Celarity; Silver Sponsors: Larsen and Azul7; and Bronze Sponsors: Silverpop, Plaudit Design, Evantage Consulting, Weber Shandwick, and True Talent Group.
Register at www.mima.org today.