Robert Koski has been named digital strategist at public relations agency Carmichael Lynch Spong. In this new role he is responsible for providing digital leadership and guidance for the agency. He will be working across holistic teams to develop digital strategies that connect audience needs with core business objectives.
Koski comes to Carmichael Lynch Spong from StoneArch Creative in Minneapolis, where he served as Interactive Strategist. While there, he developed and managed digital programs and tactics for a variety of clients. Prior to that, he was the director of interactive solutions at Hanley Wood, also in Minneapolis. There, he managed staff on the interactive team and was heavily involved in the creation of multi-channel marketing solutions.
“Digital is inherent in everything we do,” says Julie Batliner, managing director for the firm. “Robert’s expertise in the digital space will assist us in including creative and strategic online strategies for our clients. We are happy to have him on board.”
In his spare time, Koski is a member of the Minnesota Interactive Marketing Association and attends many other interactive and social media events around the Twin Cities.
Koski received his Bachelor of Arts degree in finance and marketing from Central Michigan University in Mount Pleasant, Mich. He received his master’s degree from Lake Superior State University.