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Wednesday, February 23, 2011

Risdall McKinney Public Relations President Begins a Three-Year Term on the Universal Accreditation Board

Rose McKinney, APR, president of Risdall McKinney Public Relations (RMPR), began a three-year term as a member of the Universal Accreditation Board (UAB) on January 11, 2011.

The UAB is the leading certification body for public relations professionals. Comprised of nine public relations associations, the UAB administers the process for becoming Accredited in Public Relations (APR).

“Accreditation is a mark of distinction for public relations professionals which demonstrates their expertise, knowledge and commitment to the profession,” said McKinney. “As an industry, we’ve reached a cross-road where the value conveyed by accreditation has been never been more critical. I am thrilled to be able to contribute to advancing this significant achievement in a PR professional’s career.”

As a member of the UAB, McKinney will work to develop and implement policies for the program and exam, review appeal cases, and promote the APR as an important merit among public relations practitioners.