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Tuesday, February 15, 2011

Olson Names Fugleberg Chief Brand Officer

After building communities inside and outside of OLSON for 14 years, Tom Fugleberg moves from his role as executive creative director to become chief brand officer for the fast-growing agency, a new position.

During Fugleberg’s tenure, OLSON has earned nearly every advertising creative accolade, but he's particularly proud of helping the agency bring home more than 20 EFFIES – the industry's highest honor, recognizing marketing effectiveness.

“Tom has long been responsible for leading the agency’s creative direction and development of client work, blurring the lines between disciplines like interactive, one-to-one, public relations and advertising, and crafting our holistic model that is fast becoming the agency of the future,” says Kevin DiLorenzo, OLSON president and CEO. “And now, as we grow into what’s next, we’ve entrusted him as the keeper of the flame of our own very important brand, OLSON.”

"This is a defining moment in our company's history, and one we've been working toward for some time,” says Tom Fugleberg, OLSON chief brand officer. “To make the OLSON brand my sole focus, and to be able to hand the reins of creative leadership over to someone who’s going to kick things to eleven, is a great privilege. I'm proud to be part of a company that does what it needs to do to become better every day, and I’m ready for this incredible new chapter for OLSON.”

As Tom Fugleberg transitions to his new role, a nationwide search is underway for OLSON’s first-ever chief creative officer.

Tom joined OLSON in 1997, sharing his time between creative and account services. He worked extremely hard to grow the agency, and in turn his career. He eventually shifted his focus full time to creative and worked his way to the top as the agency’s ECD. During this time, he also helped small clients grow into big brands, and now has the opportunity to work on major brands like Target, General Mills, Bauer Hockey, PepsiCo, Capital One and Fifth Third Bank. He was recognized by the Minneapolis-St. Paul Business Journal as a 2009 40 Under Forty award recipient, which spotlights some of the region’s most talented and successful young leaders.