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Tuesday, February 01, 2011

Minnesota History Center and Risdall McKinney Public Relations Join Forces to Celebrate 1968

After developing an award-winning campaign for the Minnesota launch of the “Vatican Splendors” exhibit in 2009, Risdall McKinney Public Relations (RMPR) and the Minnesota History Center are once again joining forces – this time for the national launch of the much anticipated “1968 Exhibit.”

An ambitious, multimedia project, “The 1968 Exhibit” explores how the events of the year fueled a persistent, if often contradictory sense of identity for the people who were there, defined a generation and changed the world.

What’s really striking about the discussion surrounding the events of 1968 are the parallels to today. From the war in Iraq to same-sex marriage, we are experiencing some of the most significant changes in our country now, just like they were in ’68 which makes this exhibit incredibly relevant to every generation.

Developed by the Minnesota History Center, in partnership with the Atlanta History Center, the Chicago History Museum and the Oakland Museum of California, “The 1968 Exhibit” will begin its national tour in St. Paul, Minn. in October 2011. This exhibit is going to be the largest exhibit that the Minnesota History Center has developed to date.

RMPR will be working with the Minnesota History Center to identify and connect with online and offline influencers, encourage “Share your Story” contributions for the website, cultivate spokespeople, develop partnerships, launch a national media relations initiative, coordinate behind-the-scenes publicity opportunities and connect the Minnesota History Center with potential sponsors.

“‘Vatican Splendors’ was the largest and most highly-attended exhibit that the Minnesota History Center has ever seen and we were thrilled to be a part of that success,” said Rose McKinney, president of RMPR. “This exhibit will evolve the reputation for the History Center as a significant exhibit developer and partner with a nationwide network of museums.”