Local ad agency Campbell Mithun will host a live-streamed online conversation about how marketers can create Empathetic Brands in today’s Web 3.0 world. Three agency leaders will discuss with online participants how Empathetic Brands deliver heaps of value in real time because they naturally know, understand, and anticipate consumer needs. Guests will watch the conversation via live-streamed video and participate via online chat or #talkinar on Twitter.
Topic: Empathetic Brands: Delivering Value to Empowered Consumers
Date: Wednesday, February 16, 2011
Time: 1-2 pm (CT)
View invitation / register: http://bit.ly/TalkCM
To participate: On event day, click the Talkinar link on www.cmithun.com
Heath Rudduck, chief creative officer, could talk your ear off about his passion for big organizing ideas and untapped creative possibilities. He hails from Australia, has worked around the globe, and landed in January (hallelujah) at Campbell Mithun.
Rachael Marret, president and director of integrated client services, oversees the integration of digital capabilities throughout client services, technology and production.
Sean O’Brien, director of technology and innovation, develops (literally) solutions to power consumer-and-brand engagement. He’s a cross-platform architect and creator of rich social and mobile applications for the presentation layer as well. Cool stuff.