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Tuesday, February 08, 2011

Azul 7 hires Andrew Korf as lead digital architect

Azul 7 has hired Andrew Korf as lead digital architect.

“Andrew brings an impressive history of leadership in user centered research, interactive strategy, design, and usability making him a key addition to our agency,” said Lisa Helminiak, principal of Azul 7. “His extensive history as a thought leader grounded in user centric design make him a key addition to the team which will further position Azul 7 as innovators in the digital space.”

Korf brings more than 15 years of experience with noteworthy digital advertising and online interactive companies to Azul 7. In his new position, Korf will be responsible for providing leadership in helping clients enhance and extend their brands through research, strategy and design.

Previously, Korf was senior user experience designer with Space 150, a digital advertising agency that specializes in branding, strategy and product development for enterprise engagements. He also has served as principal at Doctype Design and Technology Group and as lead user experience designer at Carmichael Lynch. Additionally, Korf served as user experience director at FUN Technologies, leading providers of online and interactive casual and fantasy sports games and sports information, and as interactive art director at

Korf earned a Bachelor of Science degree in Applied Design from the University of Minnesota.