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Friday, January 28, 2011

Your Secret Just Hit Social Media. Now What?

Rose McKinney, APR, President of Risdall McKinney Public Relations
Jared Roy, President of Risdall Integration Group

In this session, you will learn the dos and don’ts of managing a crisis online—and, more specifically, in social media. Learn about the crucial steps necessary for controlling a groundswell and successfully navigating a crisis to build both your brand and your reputation.

Rose McKinney, APR, President of Risdall McKinney Public Relations
With a strong background in integrated marketing communications, Rose’s area of expertise is public relations. She believes brand reputation is an organization’s most critical asset and that its ability to adapt and change with society and the environment impacts the ultimate success of the organization. Throughout her public relations career, Rose has provided crisis communications planning and counsel to companies preparing for and responding to a crisis. She has also spearheaded integrated marketing communications, social media strategies and tactics, branding and positioning development on behalf of numerous consumer, business-to-business and non-profit clients, including Blue Cross, Medica, General Mills, International Dairy Queen, Polaris, and others.

A passionate advocate for public relations, Rose is an adjunct professor at Metropolitan State University and is active in the Public Relations Society of America (PRSA). She served as president of the Minnesota chapter in 2007 and currently serves on the Universal Accreditation Board (UAB). Rose holds a bachelor’s degree in journalism from Drake University.

Jared Roy, President of Risdall Integration Group
Jared believes in the power of connecting brands with consumers in new and innovative ways. As President of Risdall Integration Group Jared focuses on leveraging the strengths of Risdall Marketing Group’s divisions to develop solutions for clients that harness the power of integrated marketing. He develops integrated digital and social marketing campaign strategies to help achieve client objectives. He develops and plans the convergence of traditional and new media to effectively influence inform and engage key audiences.

He rejoined Risdall Marketing Group in 2008 with valuable experience working for Mullen and Keystone Sympoisa. While at Mullen he led the integrated marketing efforts for Embarq and Wachovia. Prior to Mullen he worked at Keystone Symposia a Bill and Melinda Gates-supported organization where he created a social network for scientists - that brought scientists from all over the world together in facilitating connections and expediting research. Jared holds a bachelor’s degree in marketing from the University of Minnesota and a master’s degree in integrated marketing communications from the University of Colorado.

Roundtables (formerly Fresh Thinking Fridays) are another opportunity to advance the professional by providing seasoned members a platform for discussing timely trends and issues facing the public relations profession. These breakfast sessions promote dialogue and discussion about topics most relevant to senior professionals.

Friday, February 25, 2011
7:30 a.m. Registration and networking
8:00 a.m. Roundtable discussion
9:00 a.m. Wrap-up Q&A
LOCATIONRisdall McKinney Public Relations
(Large Conference Room)
550 Main St
New Brighton, MN 55112
$15 members
$20 nonmembers
$15 Risdall employees
REGISTRATIONRegister online or contact the PRSA office before 5 p.m. on Feb. 21