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Tuesday, January 04, 2011

Will joins Olson as Creative Director

Nicolas Will has returned to OLSON as a creative director. He was most recently at Dolby Laboratories in San Francisco where he was a senior creative lead, helping the global tech leader launch its first-ever consumer campaign and expand its brand identity.


Nicolas, an oft-awarded creative, was a cofounder of YarnellWill, a San Francisco–based agency focused on non-traditional digital media, which merged with OLSON in 2007. He also helped launch Wexley School for Girls in New York, where he was a creative director for accounts including Microsoft and T-Mobile. Nicolas’s other client experience includes Nike, Xbox 360,

Capital One, Target, General Mills, Visa, Subaru, Con Agra, eBay, Shockwave, Budweiser, Porsche, American Standard and IBM.

“Nicolas is an awesome next-generation thinker,” says Tom Fugleberg, Executive Creative Director, OLSON. “He’s truly a hybrid—he has a strong base in digital, but is able to holistically lead major pieces of business. It’s great to have his talents back at OLSON.”

“Joining OLSON in Minneapolis was a simple choice for me,” says Nicolas Will, new OLSON creative director. “Execution is king and no one knows how to connect with brands and deliverbetter than OLSON. Pair that with quite possibly one of the most modest, bright and egoless creative groups in the business and you’ve found yourself a recipe for a wonderful brand connection agency.”