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Friday, January 14, 2011

MWMC Women @ Work: Writing Workshop

Creating a Brand Voice – Have you addressed this marketing must?

Join MWMC and Gwyneth Dwyer of Larsen, to learn how to give your brand a voice and make sure it is the right one. This hands-on workshop will present tips and techniques for creating a strong, clear brand voice that works across multiple marketing channels.

We’ll take an in-depth look at how several brands have created a voice — from ribald and rowdy to smart and sophisticated. Then, we’ll tackle these brand-voice fundamentals:
  • What, exactly, is brand voice?
  • How do you create a brand voice?
  • Can you control brand voice? Should you?
  • How do you build consensus for a brand voice?
  • 7 ways to wreck your brand voice
  • What’s grammar got to do with it?
Bring your laptop (or your pencil). Bring fabulous examples to share. Bring embarrassing examples (that you didn’t write, of course) to critique. We’ll roll up our sleeves and get to work creating a winning brand voice that works for your organization.

Event Information
Thursday, January 20
3 – 6 p.m.

University of St. Thomas (Minneapolis Campus)

Opus Hall Room 201 | 1000 LaSalle Ave,

Minneapolis, MN 55403

Visit to register.


$48 Members

$78 Non-members

$33 MWMC Full-time Students