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Monday, January 17, 2011

Michael Kraabel joins OLSON as creative director

Michael Kraabel has joined OLSON as creative director, from Schematic. In his new role, Kraabel is creating innovative and effortless interactive experiences, working with clients including Ecolab, UnitedHealth Group and General Mills.

“Mike is a great problem solver, storyteller and creator,” says Tom Fugleberg, OLSON executive creative director. “He’s fully immersed in the most revolutionary ways people and technologies interact, and how brands are communicated and experienced.”

“My primary goal at OLSON is to lead a team of designers and developers to build industry-defining projects and programs on behalf of our clients,” says Kraabel. “I’m excited to join an agency known for developing really great creative ideas and eager to expand the role of digital in our marketing mix.”

An early pioneer of interactive marketing and PR, Mike has been devising digital communications programs for companies for more than 15 years. At Schematic, he led a team to re-define and test the way retailers interact with consumers in the digital space. Throughout his career, Mike has designed and implemented many first- and second-generation social media strategies and digital marketing programs.

Mike has worked on both the client and agency side of the business, including Gage, The Nancekivell Group, Chronimed, Martin Williams,, and Digital River. He holds a B.A. from St. John’s University, Collegeville, Minn., in political science, business and constitutional law. For the past five years he has served on the Board of Directors for the Minnesota Interactive Marketing Association (MIMA) and has been a frequent guest lecturer and speaker on digital marketing.