In today's crowded and busy world, the Internet should make your marketing efforts go further and bring better results, but too often B2B businesses get bogged down with new technology, wasting time and money. How do you sort through the clutter and find the best outlets for your company? On February 15, 2011 the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will explore how to determine the best Internet strategies for your business.
Led by Kim Albee, founder and president of Genoo, LLC, attendees will learn how to be innovative and streamlined in their efforts on the Internet.
"Today's marketers are faced with the challenge of reaching target audiences with fast, fresh, relevant information," said Albee. "B2B companies must learn how to streamline their marketing efforts and leverage the power of the internet to increase both their top and bottom line performance."
Attendees will receive a copy of the guide "Effective Online Marketing In A Nutshell" and will learn the following:
- A basic understanding of the marketing channels available via: websites and microsites with search engine optimization (SEO), Blogs, Adwords, pay-per-click (PPC) campaigns, email marketing and drip campaigns
- How to generate demand online and capture lead information
- How to build into your marketing process the kind of long-term lead nurturing that increases sales
The cost of the event is $30 for BMA members and $45 for non-members. Register online at www.bmaminnesota.org through February 10, 2011.